Introducing Mr. and Mrs. Taylor Swift!
Question: What is the biggest wedding of the 21st century?
- Anant Ambani to Rakhika Merchant?
- Jennifer Lopez to Ben Affleck?
- Prince William to Kate Middleton?
- Taylor Swift to Travis Kelce?
Think carefully. The union of Indian billionaire Ambani to Ms. Merchant had a price tag of $600 million. Wow! That would be enough to easily fund more than 20,000 American weddings!
But no, that’s not the biggest.
Regarding Ms. Lopez and Mr. Affleck, their union lasted but a year, so we’ll quickly discount the millions Lopez spent on gowns and dresses and chalk up her wedding as an excuse to expand her wardrobe.
What about Prince William and the delightful Kate Middleton? Their vows were viewed by an international television audience of 2 Billion (with a capital B!). Definitely a big deal.
But if we’re at all honest, the Swift/Kelce wedding is the biggest of them all! Taylor Swift is the biggest cultural icon of her generation, holding incredible sway over her target audience of 18 to 34 year old females. Her fame and impact are staggering. Commentators point out that each of the 149 shows she put on during her Eras Tour was the economic equivalent of bringing a Super Bowl to the city!
Swift songs have garnered 127 Billion (again, with a capital B!) streams compared to a ‘paltry’ 24 Billion for the legendary Michael Jackson.
Kelce is a future NFL Hall-of-Famer with 3 Super Bowl rings and a highly successful podcast. A celebrity in his own right.
Culturally speaking, theirs is the biggest wedding of the century. Analysts guesstimate that they spent $20 million on their wedding, chump change compared to a Billionaire from India.
The ‘Swiftification’ of marriage
But the Knot, an online wedding magazine, sees a rising tide of marriage in the next few years, which they characterize as the “Swiftification of Weddings.” They go on to say:
“Their union will spark cultural enthusiasm for weddings, influencing couples’ choices across attire, décor, and overall event style. Just as Kate Middleton’s gown reshaped bridal fashion, the star couple’s looks and aesthetic decisions will inspire new trends.”
Pulse Life Advocates hopes the ‘Swiftificiation’ of marriage occurs fast, as abortion rates drop within a married union. Eighty-eight percent of abortions occur with unmarried women, according to the Centers for Disease Control. (Indeed, abortion IS a disease.)
In 1949, 78.8% of households were headed by married couples, compared to but 46.8% by 2022.
Or to look at data another way, women’s marriage rates dropped from 90.2 women married in the last year per one thousand unmarried women in 1950 to 31.3 by 2022. [National Vital Statistics.]
To be sure, Taylor Swift is no pro-lifer, and was vocally critical of the Dobbs decision, which she claimed stripped women of their bodily autonomy.
Ms. Swift has had more influence over women of child-bearing age than any parent, pastor, or pundit in America. Her marriage to Travis Kelce is an unintended win for the pro-life movement.
Thank-you, Taylor Swift, for making marriage cool again!
[Pulse needs your financial support to continue our pro-life educational outreach. Give today. And be sure to attend our November 21st Christmas Gala featuring “Passion of the Christ” star, Jim Caviezel.]
